We launched When in Greece at 2014 aiming to realize a travel brand that will create beautiful and quality products associated with the travelling experience in Greece. We aim at creating modern products that are characterized by elegance and quality. All products are designed & crafted by us, in our Athens based workshop. 



Materials. We only use authentic vegetable tanned leather originated from Crete and premium canvas cotton originated 100% by the Thessaly Region.    

DesignWe design products to be modern, minimal and timeless.  


ProcessWe are proud to support designers, suppliers and small craftsmen from Greece. We focus on every detail of the  production process to create products that are lasting in time. All products are Designed & Crafted in Greece.